We created the new global icon for Walkers crisps and here’s how...
The old brand design was looking tired and lacked confidence. The redesign required a global brand
packaging solution with a strong brand identity which would then transfer across all of Pepsico's
European and American crisp brands including Lays and Frites. We retained a banner for brand
recognition and introduced the golden ball to create an icon that has many positive interpretations.
The redesign brought a cohesive global identity to all Pepsico’s global crisp brands.