Eskimo is a strategic ice cream brand for Valio, Finlands largest manufacturer of dairy products.
The brand was well known in Finland but Valio wanted to expand the brand into Europe. We created a design that would clearly communicate the product effectively with enhanced food and flavour cues as the old packaging only carried the
brand name on a plain blue background. The launch was successful in Finland and is due to be rolled out across Europe.
The redesign also included the brand logo, impulse packs, multipackaging and outers.