As part of the The Storyteller Brewery project we created a range of pump clips that would reflect the personality
of each new speciality beer brewed. For consistency and brand recognition we created a pump clip that echoed
the book device from their logo, thus linking the whole range together. Each individual beer was then designed
to communicate the tale of it’s origin and reflect its premium cues.
The brand creation included corporate Identity, pump clips, point of sale, stationary, signage, literature and
corporate uniforms.