Nestlé required a strategic brand amalgamation of all 18 hanging bags, bringing them together under one cohesive
umbrella design allowing each brand to retain it’s personality.
Brands included Quality Street, Smarties, Milkybar Buttons, all Aero brands, Munchies and all the Rowntree’s brands.
The range is now in it’s 3rd year and is still being extended.
The project also included outers, point of sale, sales literature and digital illustrations.