This was a new brand development for a range of 25 cask ales appearing under the Marston’s Head Brewer’s Choice
banner. An individual ale was sent out fortnightly to participating public houses with support material. The pump clip
casing allows each new ale brand insert to be slotted into the clip. Sales exceeded projected growth by 250%.
Due to this success, Head Brewer’s Choice was bottled and sold in major supermarkets and retail outlets.
The project included brand identity and name generation, pump clips and inserts, bottle labels, outers, tasting notes,
ashtrays, drip mats, advertising and sales literature.