Re-vitalisation and improved shelf presence.
These were high end quality teas for the international market. The old design lacked any quality and flavour cues and did
not appeal to the desired consumer. We put the brand at the heart of the design and gave each flavour it’s own distinct personality. The provenance and flavour of each tea were communicated though the bold use of colour, evocative
patterns and decoration. The redesign was very well received and exceeded its goal in the international market.