We were tasked to make the Dairy Box Easter egg range gift worthy and feminine. Our solution introduced hints of colour
to the previously pure white lily, and enhanced the cream pack with blue bows, foils and glows. Sales increased by 45%
and was repeated for 2000. For After eight we pushed the boundaries into the new millennium, giving the brand new confidence and longevity. After Eight became Nestlé’s flagship egg for 2000 and was voted the best egg by the trade.