The existing design was old and tired and lacked the ability to retain it’s core customer.
Our brief was to put the personality and gift worthiness back into the brand without alienating current consumers (45+).
The redesign created a friendly, feminine pack with a youthful twist. The strong pink brings life to a previously cold and
flat design creating greater shelf impact when stacked. It’s sales exceeded targets. The redesign also included new box
construction, new product shapes, Easter eggs, outers, point of sale, sales literature and digital illustration.