Transposition of iconic values from one category to another.
NPD to launch Nestlé into the cooking chocolate market making the most of their chocolate credentials.
The key objective was that the product range should reflect home baking. We achieved this through a simple graphic
solution which we had printed onto brown paper and used strong illustrative imagery to communicate the product clearly.
In 2000 Sainsbury’s listed the range as the only alternative to their own range of cooking chocolate.