We asked some clients to comment on what we are like to work with, here's what they said:
We wanted our brand to convey how seriously we view our customer service and promise, but above all we needed our website to promote our homes by appealing to as wide a range of customers as possible in a user friendly way.
Nicky was a pleasure to work alongside maintaining her patience and determination to complete the task she was never afraid to speak her mind and disagree when appropriate in order to keep us on track. Nicky was very focused, disciplined and worked tirelessly to create our website on time and within budget.
Woodsong delivered in all areas, not only to our high expectation but exceeding it. Nicky has the ability to look at the overall picture then drill down when required to specific areas, from directing the photo shoot, composing compelling copy to the design and feel of each page, in summary Nicky devises and controls the execution of the whole brand experience.
We are delighted with our website and have no hesitation in recommending Woodsong for any branding work no matter how large or small or whatever skill set is required as Nicky has the rare talent to ask, listen and then most importantly deliver.
If you are looking for someone to build you a website or update your current one please contact Nicky I am sure you will not be disappointed.
The project which has benefitted hugely from the marketing profile created by Woodsong has been the Stone Court Dalton Terrace development in York.
This was a prestigious new build city centre development which had been on the market for 6 months but which had failed to attract any buyers despite successful comparable sales elsewhere.
The ‘product’ was deceptive – four storey traditional exterior façade with a stunning glass, steel and very contemporary rear elevation which influenced the feel of the interior in a completely unique way.
The brief to Woodsong was simple – to create marketing literature which accurately conveyed the ambitions of the original designers and insodoing, to fully demonstrate the incomparable nature of the development.
The results were unambiguous – carefully worded text, amazing photography, stunning artwork, superb choreography and synchronization by Woodsong produced a hugely impressive brochure and a series of coordinated press and glossy magazine adverts.
Within 6 – 8 weeks, property sales, within the development, had reached in excess of £1.7m much to the delight of all involved but in particular much to the relief of the developers themselves.
The task was to reposition our business and to shake off its out of date image; this has been achieved by communicating effectively through design, copy tone and imagery portraying us in a warm and welcoming manner to convey that we are far from stereo typical accountants, this takes a special talent.
Every aspect of the business has been rebranded and the end result is far more than impressive, the new branding truly communicates what Finnies as a firm is about.
Nicky converted what we anticipated was going to be a painful experience in to an enjoyable few weeks, without all of her help we would still be stuck with an outdated and ineffective image. Now all we do is pick up the phone and she sorts everything.
Both Nick my business partner and I would not hesitate to recommend Nicky and her team, her dedication is unquestionable and she gave us 100% all the time.
Helping companies to identify and create an effective brand is what we love doing.
Because design is the last great differentiator, and brand design contributes billions to the market success for the brand owners who “get it”, and we think that’s exciting!
Every business is a brand, whether it’s a corporate blue chip or a one man/woman enterprise. The story of a brand starts with its internal culture (our behaviour and beliefs) and ends with the customer experience (their perceptions and interpretations).
Taking the time to understand how branding can work for your business and developing a strong presence in your prospective market is one of the most important decisions business owners will make.
Branding is THE most powerful tool of communication and should be treated as such. Getting the design and tone of your brand right is critical when it comes to delivering a clear and believable message to your desired audience.
Defining Your Brand
There are many elements to consider when creating your brand, for example:
What’s your differentiation?
What is the personality of your brand?
What is your purpose?
What are your values?
What is your brand essence?
Importantly, how do you gather these answers and produce a visual representation of your brand through a logo, marketing material and every interaction you have with potential customers? This, crucially, should be consistent, from the smallest advert to the packaging of a new product, every element should share the weight of responsibility.