Along with the new identity for this horse stud farm, we were tasked to design
the literature promoting their services, facilities and expertise in the artificial
insemination arena. Because Allerthorpe’s business is constantly evolving,
we created one generic folder with individual inserts. This was extremely cost
effective and meant that inserts could be added and removed as and when
their business changed. The racing stripe colours were pink and burgundy
and it was important to the client to have this reflected in the brochure.
The project also included photography and
art direction, print, website and stationary.
art direction, print, website and stationary.