Results: The redesign brought a cohesive global identity to all of the Pepsico crisp brands and assured Walkers continued as the UK’s favourite crisp brand.
The brief: To create a new global brand packaging solution for Walkers crisps with a strong brand identity which would transfer across all of Pepsico's European and American crisp brands including Lays and Frites. The old brand was tired and lacked confidence.
Marketing Manager Pepsico
To create packaging that sells you need to understand the emotional drivers